At Spotify, I helped launch Spotify Audiobooks as the newest type of content available on their platform. Leaning into fan-favorite genres, we created campaigns for Romance and Thriller.
Expedia came to us to create an internal brand video to talk about product. Instead, we made a brand film to speak to the child in all of us. The one open to all that the world has to offer.
Wealthsimple is a financial tech start-up. Creative is helmed by a pair of Wieden+Kennedy vets who push great work. With them, I’ve had the opportunity to produce several campaigns and direct a content series. Check it out.
We joined WNBA all-star Skylar Diggins-Smith in her fight for fair pay. Helping her to tell her story through an ad which aired during the NBA playoffs, video content featured on our social channels, and a magazine article.
We partnered with Jonathan Alric from the French electronic music duo The Blaze to make a campaign about the big, small, beautiful, hard, life-changing moments that define our lives in 2019, and our futures.
We set out to make the if, how, when, and why of investing as entertaining and painless as possible. I directed 10 episodes with ‘Succession’ actor, Nicholaus Braun.
The Olympics reminds us that our shared values unite us more than anything which divides us. These values - sacrifice, determination, perseverance, boldness - are embodied by Team USA. They are The Best of U.S.
Prego knows food is only ever half of a great meal. The rest is all about people - friends and family getting together to let all the laughter, love, and messiness of life hang out.
K-Y is about better intimacy for loving couples. All couples.So we rebranded them from K-Y to GA-Y for NYC Pride.
Honey Nut Cheerios is made with real honey but most people don't think that. So we turned a billboard into a beehive to make honey for real boxes of Honey Nut Cheerios.
Awards: 2016 One Show - Bronze Pencil
We accompanied the film with social media posts that are nothing short of...wait for it...bold.
Green Bay Packer Eddie Lacy put Tide to the test, and put the idea that gamers aren't real athletes to rest.
Eddie Lacey 30 Tide Spot from TVOFCyborg on Vimeo.
College kids pay for beer, pizza, beer, more beer, and books. In that order. We knew getting Tide on the list would take social media magic. So we created this video for Instagram and leveraged a partnership with influencer Zach King to cut through the hangovers and reach students.
Cheerios is a wholesome cereal, plain and simple. This spot shows people the good in that.
Cheerios See The Good from TVOFCyborg on Vimeo.
For the Cheerios Love Breakfast campaign, we created simple print and outdoor celebrating American families.
We created a music festival for friends who would rather hang together than with 100,000 random people.
Manifest Hudson from TVOFCyborg on Vimeo.